We are excited to announce our webinar series via NESO Connected has launched. The very first webinar took place September 22nd and was a success. Solutions by Design hosted the first webinar discussing social media programs. We hope that you all got a chance to register and attend. There were a lot of great takeaways from the presentation and we all gained a little more knowledge about social media.
In the webinar Taleesha Jenkins and Sheri Netto of Solutions by Design discussed with members the importance of social media and how your practice can benefit from social media. In the past traditional marketing tactics such as, direct mail and print advertising produced great results. However, today that just is not the case. . As far marketing, social media is the way to go. Did we also mention social media is FREE? It will cost you zero dollars to sign up and get started today.
The benefits of utilizing social media as discussed in the webinar:
Share the basic information about your practice: Your Facebook page displays your practice number, address and hours of operation. Also the page includes an “about me” section where you can go into detail about your business and what you do that sets you apart from competition.
Share multimedia content: You can share content from your practice with those who like your page. This content can be photos, videos and links.
Generates leads: Once someone likes your page you have the potential to reach people within their network. The more likes you have the more networks you are able to reach.
Build relationships: You can use social media to deliver messages to your target audience and strengthen relationships.
Advertise promotions: You can promote special offers to your customers and exclusive offers to patients that like your page.
Social media helps SEO : A link to your website can be included on your page directing traffic to your website. Also this helps your SEO (Search Engine Optimization) which determines your ranking on search engines such as Google.
There are many different social media platforms available, but you must analyze your practice and patients and find out what platforms are best for YOU. So take advantage of social media and join the millions of conversations happening today.
If you were unable to attend this webinar and want more details about what was discussed, don’t worry a link of the webinar will be posted shortly for your viewing pleasure.
For more information regarding future NESO webinars please visit: Upcoming Events